About my T-shirt idea; maybe you should consider answering the "When" question just a bit more indirectly than I originally suggested. In place of the proper English spelling, maybe use the euro sign, a "u" with an umlaut, whatever letter that backwards-looking N is in the Cyrillic alphabet, and an upside-down lower case "t" instead*.
Granted, there will be some reduced emotional impact in response to our campaign in support of medical research (and I strongly recommend this
* I'm too stupid to figure out how to make my keyboard actually make those letters appear on the screen.
Update 10/22/12: Kevin Baker nailed it in comments. Now to see if Uncle takes advantage of this financial